4 Successful Branded Game Case Studies: More Engagement, More Sales

Summary: From bubble shooter to match‑3, these Playzo client games turned passive visitors into engaged customers. The result: 10x engagement, 3x more first‑party data, and double‑digit sales lifts.

Table of Contents

FMCG Confectionery: Match‑3 for Product Discovery

Game: Match‑3

Mechanic: Swap candies to make lines of three or more and trigger combos.

Use Case: Showcase flavor range and encourage sampling with discount codes delivered post‑game via email.

Value: Familiar format yields long sessions and high opt‑ins, translating to measurable sales uplift.

Pest Control: Bubble Shooter Awareness + Lead Gen

Game: Bubble Shooter

Mechanic: Players shoot and match insect bubbles to clear the board.

Use Case: Educate homeowners on pest issues while collecting inquiries via a lead form.

Value: High time‑on‑page and fun gameplay increased top‑funnel awareness and captured qualified leads for service callbacks.

Automotive Finance: Endless Runner for Education

Game: Endless Runner

Mechanic: Players avoid obstacles (e.g., credit rejection signs) and collect boosters.

Use Case: Explain credit readiness in an interactive way and invite users to check eligibility via a simple form.

Value: Gamified education improved comprehension and created a friendly path to lead capture.

Travel/Tourism: Memory Match for Destination Recall

Game: Memory Match

Mechanic: Flip and pair branded cards against a timer.

Use Case: Promote a themed campaign (“Rincones con Magia”) by revealing attractions and offers as matches are found.

Value: Repetition boosts recall; the timer adds excitement. Lead capture unlocks exclusive itineraries.

Why Brands Choose Playzo

  • 50+ templates: arcade, puzzles, quizzes, luck‑based
  • AI‑generated quizzes and copy in any language
  • Fully customizable branding, visuals, and sounds
  • GDPR‑compliant first‑party data collection
  • Omnichannel: web, app, social, WhatsApp, QR for offline
  • Actionable analytics on engagement and completion

FAQ

How do these games capture leads?

Lead forms can appear before play (gate), after game completion, or to save scores/claim rewards. This creates natural value exchange.

Which game works best?

It depends on the goal: awareness (bubble shooter), education (runner), recall (memory), discovery/sampling (match‑3). Playzo makes A/B testing easy.

How fast can we launch?

With Playzo no‑code editor and templates, brands typically launch in under 24 hours.

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