Gamification Success: How a Skincare Brand Improved App Retention
Summary Foxtale, a leading skincare brand, revitalized its app engagement and conversions using Playzo’s interactive mini games. By replacing generic notifications with fun challenges like Wordle puzzles, Catch games, and festive Slot Machines, Foxtale not only retained users but also drove repeat purchases and brand loyalty. Table of Contents Introduction: The App Retention ChallengeHow Foxtale […]
How to Successfully use Gamification to Boosts App Retention
Summary App user retention is one of the biggest challenges for brands, with most users dropping off after their first session. Gamification has proven to dramatically reverse this trend by creating engaging, reward-driven experiences that keep users coming back. In this article, we explore four powerful case studies—Shopee, Supertails, Foxtales, and Temu—that show how gamified […]
Playzo vs Plotline— Which Tool is Better for App Retention
In-app retention isn’t just a colourful banner or tooltip—it’s about building a habit loop that keeps users coming back long after the first install. Below, we pit Playzo, the gamification powerhouse trusted by 300+ brands, against Plotline, the no-code in-app experience builder recently backed by Elevation Capital. Which delivers sustained stickiness? Dive in. TL;DR—At a […]
How a Simple Game Skyrocketed App Retention by 47%
Introduction It’s a frustrating trend—your app gets downloaded, maybe even with excitement, but within 90 days, 80% of your users disappear. You’re not alone. Most brands experience this churn, and traditional fixes like push notifications are no longer delivering results. With click-through rates under 1.5%, it’s time to rethink user engagement. The Problem: App Retention […]