Optimizing Your Post-Game or End Screen for Maximum Conversions
The Post-Game Screen, also called the End Screen, is a game’s final touchpoint with players. More than just a conclusion, it’s a golden opportunity to leverage the engagement built during gameplay to drive meaningful actions—be it making purchases, redirecting users to your website, or encouraging repeat plays. When designed effectively, the End Screen not only enhances user satisfaction but also delivers tangible results for your brand, such as increased traffic, conversions, and brand recall. Here’s a comprehensive guide to customizing and optimizing your End Screen.
You can either watch a YouTube tutorial or keep reading for instructions
How to Customize and Optimize Your End Screen
A. Background Customization
- Upload a background image that reflects your game’s or brand’s theme.
B. Score-Based End Screens or Game Over Cases
- Create multiple Game Over scenarios based on player performance:
- Scores below 50: A motivational message like “So Close! Try Again.”
- Scores above 100: A celebratory screen with a “Congratulations! Enjoy 20% Off” message and coupon code.
- For each scenario, customize:
- Hero Message: The main text displayed (e.g., “Well Played!”).
- CTA Link: Redirect users to different destinations based on their scores.
- Coupon Codes: Add unique codes for specific scenarios to track performance.
- Play Again Button: Enable players to restart the game with a single tap
- Sense of Achievement drives higher Sales: The higher a player’s score, the better the rewards they receive, fostering a strong sense of accomplishment. This sense of achievement makes the reward feel earned and more valuable to the user. Research shows that players are twice as likely to redeem rewards when they are tied to skill or luck, compared to rewards that are handed out universally without effort.
C. Hero Text Customization
- Adjust the position, color, font size, and style of the Hero Text for each scenario.
- Upload custom fonts to maintain brand consistency across the game.
D. Call-to-Action Button Customization
- Upload a custom button image for your CTA, such as “Shop Now,” “Book Now,” or “Learn More.”
- Adjust the size, position, and styling to ensure it stands out and aligns with your design.
- Use toggles to enable or disable the CTA button depending on the scenario.
E. Play Again Button Customization
- Upload any button image for the Play Again option and style it to fit your branding.
- Toggle this feature on or off depending on whether you want to encourage replayability.
F. Score Visibility
- Decide whether to display the player’s final score on the End Screen.
- Customize score formatting, including font, size, color, and positioning.
Why an Effective End Screen Matters
A well-designed End Screen doesn’t just end the game—it keeps users engaged and encourages them to take action. By personalizing the screen based on performance and offering rewards, you can:
- Drive more traffic to your platform.
- Boost sales with gamified/score-based incentives & rewards
- Encourage repeat gameplay, keeping users invested in your brand.
Call to Action
Ready to take your gamified marketing to the next level? Start optimizing your End Screens today to drive engagement, conversions, and repeat play. Visit PlayZo for more tips and tools to create unforgettable gaming experiences.