When Jake Paul’s men’s deodorant brand, GetW, announced a bold new Chainsaw variant — a cheeky nod to rival AXE — they knew they had to launch it with the same swagger Jake brings to the ring.
Instead of another flashy ad or influencer post, the GetW team wanted something that fans could play, share, and remember.
That’s where Playzo, the no-code gamification platform, came in.
The Challenge: Cut Through a Crowded Market
The men’s deodorant category is flooded with look-alike campaigns — loud visuals, high-budget ads, and aggressive influencer pushes.
For GetW, the challenge was clear:
- How to make people talk about the product, not just scroll past it?
- How to stand out from AXE without directly attacking it?
- How to make engagement feel fun, not forced?
The marketing team decided the best way to make noise… was to let fans swing the Chainsaw themselves.
The Idea: “Slash the AXE” — A Game-Powered Launch
Working with Playzo’s Fruit Ninja-style game template, GetW created an exclusive web game called “Slash the AXE.”
The mechanics were simple, addictive, and perfectly on-brand:
- Players had to swipe and slice flying AXEs while avoiding harmless GetW cans.
- Every slash earned points; combos boosted multipliers.
- Top scorers appeared on a live leaderboard and won Chainsaw gift kits, signed Jake Paul merch, and limited drops.
The game linked directly from SMS campaigns, Instagram bios, and QR codes on promo packs — a perfect omnichannel experience built on Playzo in less than a week.
Built with PlayZo — No Code, All Power
Using Playzo’s drag-and-drop builder, GetW’s team customized everything:
- Custom sound effects — Chainsaw revs and slicing sounds that matched the brand tone
- Themed visuals — metallic UIs, dark backgrounds, and a “power meter” that filled as users slashed
- Instant leaderboard setup — capturing names and phone numbers seamlessly
- Integrated post-game CTA — a direct “Buy Now on Amazon” button that popped up after every session
Playzo’s analytics dashboard let the team monitor performance in real time — from total plays and engagement time to click-through rates and conversions.
The Results: Cutting Through the Noise
The campaign didn’t just attract attention — it dominated conversations.
- Higher click-through rates across SMS and social media campaigns featuring the game
- Noticeable uplift in purchase intent via the post-game “Buy Now on Amazon” CTA
- Strong engagement times, with players replaying multiple times to climb the leaderboard
- Surge in brand recall — users actively shared their scores and screenshots, turning it into a viral challenge
The Chainsaw game quickly became one of GetW’s most talked-about brand activations — driving buzz, discovery, and conversions in the most playful way possible.
Why It Worked
This campaign hit the perfect mix of humor, timing, and interactivity:
- Entertainment first: Users played for fun, not coupons — and that made them stay longer.
- Emotional reward: Leaderboards and merch prizes gave instant validation.
- Frictionless funnel: Post-game CTAs drove users straight to purchase.
- Bold positioning: It used gamification to poke fun at a competitor — without negativity.
PlayZo enabled all of this without code, agencies, or dev teams — just pure creativity powered by smart gamification.
About Playzo
Playzo is a next-gen gamification platform that lets brands create interactive games, quizzes, and experiences to drive engagement, leads, and sales.
With 50+ customizable game templates — from arcade and spin wheels to quizzes and puzzles — PlayZo turns static campaigns into immersive journeys that deliver measurable ROI.
Brands using PlayZo see:
- 10× higher engagement
- 3× more leads collected
- Up to 120% increase in conversions
The Takeaway
GetW didn’t just launch a deodorant.
They launched an interactive movement — one that fans played, shared, and remembered.
By using Playzo, Jake Paul’s brand proved that in today’s world, the best ads aren’t watched… they’re played.
👉 Ready to launch your next campaign the Playzo way?
Visit playzo.io to start creating your own gamified experiences — no code, no limits, just pure engagement.